Home > Brand


Communications & Brand Guidelines


Who we are, what we do, how we look, how we talk

We are proud of our family of brands. While each is distinctive and important in its own right, they are all part of the wider family of Scouting and share the same values.

There are thousands of companies, charities and other organisations competing for attention. It is therefore essential that we have a clear, easily recognisable visual identity

Corporate logos:

Section logos:

Section Logos (Lonsdale):


Linear versions:

Beaver 2015Cub 2015Scout 2015Explorer 2015


Linear versions (Lonsdale): Twitter:


Support is available from the Lonsdale Comms Team at

Pageflex Server [document: Sd00556989_00001]